About Us

At Pain Free Power we had the dream of opening a Bike Fit studio in Stockholm. This became a reality in June 2019!


Our aim was, and continues to be, to provide the best bike fitting services possible; and to ensure that all of our clients can enjoy riding their bike!

Alex Jane Smethurst - Marketing Director


Qualifications: BSc and MSc Psychology


Alex has been working at PFP since it opened in June 2019. She is also a keen cyclist and has been competing in both Time Trials and triathlon for over 10 years.


Dream Bike: Sarto Ferox (in neon pink) with Dura-Ace Di2


Favourite Cycling Destination: Amalfi Coast, Italy


Favourite Cafe Stop Snack: Blueberry Pie

Ambassadors 

Jonathan Hugemark (Triathlete)

Current Bike(s):

Factor SLiCK TT (Dura Ace Di2 + Quarq Dfour CS, CeramicSpeed OSPW, Black Inc Zero Disc + Black Inc Three) and

Factor ONE-S Road (Sram Red eTap, Rotor Flow CS, CeramicSpeed BB, Garmin Vector 3, Black Inc 30).

Favourite Place to Cycle:

Sweden no doubt, preferably in Småland and around the lake Vättern.

Greatest Sporting Achievements:

Participating in the Military Olympic Games 2019, Winner of Stockholm Triathlon 2019, performing a Svensk Klassiker in 26 hours 2020.

Goals for 2021:

Ironman PRO Debutant, sub 4h on Ironman 70.3 Distance with a 2.05h bike split.

Nathalie Eklund
(Road Cyclist)


Current Bike(s):

Canyon Ultimate SLX, Canyon Inflite and Canyon Speedmax. Soon I’ll be riding a Krush Bike as that’s the bike sponsor of my new team "GT Krush Tunap Pro Cycling”.

Favourite Place to Cycle:

Mallorca or Gran Canaria, or anywhere where you find mountains and a great view! But I would love to explore a lot more places than I have been doing so far during my first 2-3 years of cycling. 

Greatest Sporting Achievements: Currently the Swedish National Road Champion. 2 x silver medals at the Swedish TT Nationals (2020 and 2019) and one bronze medal at the Swedish Road Championship in 2019. Dreaming of more medals from the international championships in the coming years :) 

Goals for 2021:

World Championships 2021 and a contract in a World Tour Team for 2022.


Tanja Andelman
(MTB/Enduro)


Current Bike(s):

Votec VM pro.

Favourite Place to Cycle:

Lidingö.

Greatest Sporting Achievements:

Changed lifestyle and starting to bike.

Goals for 2021: 

Going through with my North to South tour and bike with my followers.

More coming soon...

Iain Findlay - Managing Director and Lead Bike Fitter


Qualifications: MSc Sport and Exercise Biomechanics, International School of Cycling Optimisation Level 1 and Level 2


Iain has been working in Bike Fitting since 2014 and now has conducted almost 2000 Bike Fits! He has worked with athletes with a range of goals, from complete beginners to those competing on the world stage. Iain is also an avid cyclist himself having taken part in the first ever Transcontinental Race and competed in a number of long distance Time Trial races. 


Proudest Cycling Achievement: Cycling through 5 countries in a single day! - Germany, Switzerland, Lichtenstien, Austria, Switzerland (again), Italy


Longest Ride: 716km (UK 24h National TT Championships)


Favourite Climb: Passo dello Selvio




Book your Session


Appointments are available at a variety of times during both weekdays and weekends.

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