About Us

At Pain Free Power we had the dream of opening a Bike Fit studio in Stockholm. This became a reality in June 2019!

Our aim was, and continues to be, to provide the best bike fitting services possible; and to ensure that all of our clients can enjoy riding their bike!

Iain Findlay - Managing Director and Lead Bike Fitter

Qualifications: MSc Sport and Exercise Biomechanics, International School of Cycling Optimisation Level 1 and Level 2

Iain has been working in Bike Fitting since 2014 and now has conducted over 3000 Bike Fits! He has worked with athletes with a range of goals, from complete beginners to those competing on the world stage. Iain is also an avid cyclist himself having taken part in the first ever Transcontinental Race and competed in a number of long distance Time Trial races. 

Proudest Cycling Achievement: Cycling through 5 countries in a single day! - Germany, Switzerland, Lichtenstien, Austria, Switzerland (again), Italy

Longest Ride: 716km (UK 24h National TT Championships)

Favourite Climb: Passo dello Selvio

Joshua Francis - Bike Fit Consultant 

I was born in South Africa and moved to Ireland when I was 2 years old. I spent 14 years in Ireland before moving back to South Africa. I have been involved in cycling for as long as I can remember and I raced professionally for a couple of years even having the privilege to represent South Africa on a couple of occasions. My passion for bike fitting comes from my eye for attention to detail and always wanting to push the envelope to get the most out of my bike position which has now overflowed into me wanting to achieve the same for my clients during a fit a fit session. I currently run my own studio in South Africa and I am always striving to be better and learn which makes me super excited to join the Pain Free Power team! 

Alex Jane Smethurst - Head of Research

Qualifications: BSc and MSc Psychology

Alex has been working at PFP since it opened in June 2019. She is the head of our research department and is a pro with stats! She is also a keen cyclist and has been competing in both Time Trials and triathlon for over 10 years.

Dream Bike: Kú TF1

Favourite Cycling Destination: Amalfi Coast, Italy

Main Goals for 2022: 21km swim race and Vansbro Aquabike

Book your Session

Appointments are available at a variety of times during both weekdays and weekends.