About Us

At Pain Free Power we had the dream of opening a Bike Fit studio in Stockholm. This became a reality in June 2019!


Our aim was, and continues to be, to provide the best bike fitting services possible; and to ensure that all of our clients can enjoy riding their bike!

Alex Jane Smethurst - Marketing Director


Qualifications: BSc and MSc Psychology


Alex has been working at PFP since it opened in June 2019. She is also a keen cyclist and has been competing in both Time Trials and triathlon for over 10 years.


Dream Bike: Sarto Ferox (in neon pink) with Dura-Ace Di2


Favourite Cycling Destination: Amalfi Coast, Italy


Favourite Cafe Stop Snack: Blueberry Pie

Iain Findlay - Managing Director and Lead Bike Fitter


Qualifications: MSc Sport and Exercise Biomechanics, International School of Cycling Optimisation Level 1 and Level 2


Iain has been working in Bike Fitting since 2014 and now has conducted almost 2000 Bike Fits! He has worked with athletes with a range of goals, from complete beginners to those competing on the world stage. Iain is also an avid cyclist himself having taken part in the first ever Transcontinental Race and competed in a number of long distance Time Trial races. 


Proudest Cycling Achievement: Cycling through 5 countries in a single day! - Germany, Switzerland, Lichtenstien, Austria, Switzerland (again), Italy


Longest Ride: 716km (UK 24h National TT Championships)


Favourite Climb: Passo dello Selvio




Book your Session


Appointments are available at a variety of times during both weekdays and weekends.

Company Nr: 559195-9795

VAT Nr: SE559195979501

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